Sony has invested 250 million dollars (about 221 million euros) in the American video game developer Epic Games, owner of the popular game Fortnite , allowing it to take a minority stake in this company, which has raised to date 1.83 billion Dollars.
The stake that Sony will acquire will be 1.4%, as indicated this Friday by the FT, which warns that it is not enough to guarantee the exclusive distribution rights of Epic’s main titles. The operation, which comes as the Japanese giant prepares the launch of its PlayStation 5 console , does show that the two companies will deepen their cooperation after working closely together for years.
Astris Advisory Japan analyst David Gibson told the British newspaper that Sony’s investment in Epic Games comes from the group, not from its PlaySytation division, which is a sign that Sony will want to promote its music, movies and other content in the world. Fortnite world. Travis Scott’s recent virtual concert at Fortnite, which drew more than 27 million people, already reveals the potential of the operation.
“Epic Games’ powerful technology in areas such as graphics puts them at the forefront of video game development with their Unreal Engine (Epic’s proprietary system) and other innovations. There is no better example of this than Fortnite’s game-changing entertainment experience, “said Sony CEO Kenichiro Yoshida.
El director ejecutivo de Epic, Tim Sweeney, destacó igualmente que ambas compañías comparten una visión de experiencias sociales en 3D en tiempo real “que conducen a una convergencia de juegos, películas y música”.
Sony sabe que el Covid-19 ha impulsado el entretenimiento online y que esta inversión le permitirá crear nuevas experiencias para consumidores y creadores, impulsando contenidos que aprovechen los avances de la realidad virtual, un campo donde ambas compañías son fuertes. El cierre de la operación, que valora a Epic Games en 17.860 millones de dólares, está sujeta a las condiciones habituales, incluida la aprobación de los reguladores.
Although Epic is mainly known for being behind Fortnite, which already has more than 350 million registered users, the company also has a set of tools (Unreal Engine) to build games and other content.
According to sources consulted by GamesBeat, this company reported revenues of 4.2 billion dollars in 2019 and obtained an EBITDA of 730 million. The forecast that Epic manages is to close this year with about 5,000 million in revenue and raise the ebitda to 1,000 million.