League of Legends Wild Rift mission: Bring mobile esports to the West

The game will debut on smartphones soon.

The goal: to succeed in establishing mobile esports in the West with the same power with which it happened in China. Riot Games will soon launch League of Legends: Wild Rift, the mobile version of the popular PC video game that makes millions of dollars every month and has become, in many regions, the export par excellence. The manufacturer wants to go where others, such as Arena of Valor, have failed: to make competitive mobile gaming a business in Europe and the United States as well.

SPOT – To spread League of Legends: Wild Rift, Riot Games is taking advantage of the popularity of the main tournament stars, primarily Lee “Faker” Sang-heyok, one of the main players in League of Legends: he will be the protagonist, along with others, of the Wild Rift commercial. The more attentive will also have noticed the way in which Wild Rift has been included in the presentation of Apple’s iPhone 12: an important showcase for maximizing visibility towards the Western public.

BACKGROUND – Mobile export is the norm in China: smartphones are cheap and, in a market where consoles have not been commercialized for many years, they are the real alternative to the PC world. So games like Honor of Kings have depopulated, establishing themselves even at a competitive level. However, when Tencent launched Honor of Kings in the West under the name of Arena of Valor (also including characters more familiar to Westerners such as the superheroes of DC Comics), expectations were disappointed: far from the Chinese glories, the game went quietly. . In the first year of availability Arena of Valor generated 3 million dollars: very little, considering that Honor of Kings does the same in a single day in China, where it has dozens of millions of active users every month.

MISSION – League of Legends, however, is a brand that is already incredibly popular in the West. Riot Games, therefore, is more than a bet: it is a mission with a high probability of succeeding. Smartphones and tablets are within the reach of many more people and many users could interface with the series for the first time in its mobile version, which will be available by the end of the year. Definitively clearing exports on mobile phones in the West, considered secondary to platforms such as PCs and consoles. Posterity will judge.


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