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League of Legends The Chinese club renews its image again
F unPlus Phoenix has a new look. The League of Legends reveal team in 2019 changes its logo once again to “share the spirit of Faith, Passion and Possibility” that according to the announcement characterizes the club and more faithfully reflects the new design.
The characteristic phoenix now emerges from the left side of the logo, running through the first half of the design until it materializes with its unmistakable silhouette in the last letter.
Weve upgraded our brand vision from now on for all our divisions and franchises. Our totem phoenix soars from oriental, engraved its burning mark rapidly on the letters of FPX. The vision we want to share is the spirit of Faith, Passion, and Xpossibility. Fly Phoenix, Fly!#FPXpic.twitter.com/BqLYRRBhJY
? FPX (@FPX_Esports) December 28, 2020
Llama la atencin la ausencia del icnico fnix ms all de una pequea silueta. Antes era el elemento diferenciador del logo, apareciendo de manera prominente tras las siglas del club. El club ya haba rediseado el logo anteriormente, pero el ave fnix segua estando presente en ese otro diseo.
El nuevo diseo, de corte ms minimalista, pretende transmitir un mensaje de renovacin y una declaracin de intenciones de cara al prximo ao tras un 2020 francamente decepcionante para los fans del club. Campeones del mundo en 2019 tras derrotar a G2 Esports en la histrica final de Pars, los chinos no han podido siquiera clasificarse para los Worlds de este ao, donde Corea del Sur se proclam vencedora a travs de DAMWON Gaming.
While most of the reactions to the new logo have been positive, with clubs like Cloud9 calling it “hot,” some fans are not quite convinced by the new design. “The old one was better,” some say. “Everything looks the same nowadays”, “The same boring lyrics from any other club …” say others.
More forceful but less elaborate was the following user.
no.
? Julius M. (@CyrexiGFX) December 28, 2020
