“For this concert we will use cross reality (XR) technology that will make the experience more immersive and with which it is intended that both artists and users live a unique experience. Since we started doing this type of parties and events, we have had very good results ”, Leão Carvalho, senior marketing manager at Epic Games, told Expansión.
The event will combine an LED light show, camera tracking, the possibility of having special outfits for users and will also be broadcast simultaneously in the Houseparty application, as the idea is to celebrate with friends without having to leave home.
Regarding the possibility of generating a business vertical through these types of events, Carvalho affirms that the intention of Epic Games is to celebrate musical diversity and make access to these types of events democratic.
“There are many surprises in the future and we have had very good experiences in past concerts, however, we believe that taking an artist like J Balvin is taking Latin music to the whole world and for that it is necessary to democratize access to this type of music. events, that is why the event is free and users will be able to enjoy a moment with their friends ”, said Carvalho.
In Fortnite there have been very popular musical events, such as the participation of DJ Marshmello and the launch of Weezer’s Black Album album, so the experience itself is not new for users, however it could be even more immersive this time for the use of technology that Epic Games will apply.
The concert will take place in Fornite Fiesta Campal mode on October 31 at 7:00 p.m.
“I’m always looking for innovative ways to connect with fans who have incredibly supported my career and music, as well as gain exposure with future fans,” J Balvin said in a statement. “Teaming up with Fortnite is an out-of-this-world way to perform in concert in 2020, “said the artist.