Fortnite Spotlight festival, how to attend augmented reality concerts

It may have seemed like the right answer at the right time when Fortnite, a few weeks after the lockdown began and the cancellation of all concerts, started hosting live music events in its party royale mode . Instead, the transformation of Epic Games’ battle royale towards the shwobusiness industry had already been in the works for some time . The latest evolution of this process is the Spotlight festival: a series of live concerts that for three weeks will animate the island where players usually fight each other.

How to participate

The next concert will be held on Saturday 19 September at 11pm Italian time with two performances scheduled for Sunday 20 at 5 in the morning and at 19. To participate, you just need an Epic Games account and the game with the latest updates installed . Once opened, simply select Party Royale mode to be admitted to the augmented reality arena . The artist has not yet been announced but he will be a big name in American or Asian contemporary music to be as close as possible to the Fortnite audience. The battle royale of Epic Games in fact, allows both brands and artists to access an audience that is very difficult to reach with traditional advertising : the one that goes from 11 to 19 years.. Nate Nazir, head of global partnerships for Fortnite, is however keen to specify that music events are not a direct monetization strategy : We do not sell tickets and we do not sell sponsorships – he told the Washington Post – we have organized these events because we want Fortnite to become more and more a meeting place where players can enjoy the most diverse experiences with their friends .

The predecessors

Dj Marshmallo and the performance of the American rapper Trevis Scott

hanno rotto il ghiaccio per quanto riguarda i concerti su Fortnite ma Spotlight sar un’evoluzione ancora pi radicale. Gli show ospitati fino ad ora erano delle performance registrate, questa volta Epic ha realizzato uno studio di registrazione a regole d’arte a Los Angeles in cui i performer si esibiranno dal vivo davanti ai giocatori connessi online. Ad aprire le danze stato Domenic Fike, rapper americano di 24 anni che davanti a un pubblico di 100mila persone si esibito in uno show di quasi un’ora cantando le hit del suo nuovo album What could possibly go wrong. Le tecnologie per la realt aumentata dello studio XR (extended reality) hanno permesso di creare grafiche in tempo reale integrate poi nella performance dal vivo. un passo fondamentale per togliere quella sensazione da meeting su Zoom che gli altri dj set dal vivo della piattaforma avevano trasmesso. Il team che si occupa della messa in onda poi, lo stesso che ha organizzato e gestito i mondiali di Fortnite giocati allo stadio Arthur Ashe e visti da milioni di spettatori sulle piattaforme di streaming.

Non per tutti

Purtroppo per gli utenti iOS questi concerti non saranno disponibili perch App Store ha revocato la licenza a Epic Games e lo sviluppatore non pu pi inviare aggiornamenti. Questo il risultato di una battaglia legale che ha al centro un atto di ribellione di Epic Games (una chiara violazione di un contratto secondo Apple) per non far pagare ai consumatori l’intermediazione dello store quando si acquistano contenuti in game. Sia Apple che Google applicano una commissione del 30% su ogni acquisto fatto sui loro store e, per mantenere lo stesso margine, gli sviluppatori devono alzare il prezzo di un loro contenuto da 10 a 13 euro. Epic Games ha cercato di aggirare il sistemaallowing users to purchase in-game currency from their own store and thus the developer contract has been revoked. From social media the battle has moved to court where the hearing on 29 September will begin to give more clarity on who is right and who is wrong.

September 15, 2020 (change September 15, 2020 | 10:56)

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Zayn

Zayn is a very loveable person in personnel realised to write on video gaming back 1 year earlier. He is a player and had excellent skills, which leads him to transform his passion into a career. He has an excellent expertise of gaming, that's why he is right here to share his understanding of gaming with our readers. When he is not composing he is active in video gaming.

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